Maybe you are among those who consider earning money through sales cooperation as an easy and profitable method. But you need to know that contrary to the advertisements about the profitability of cooperation in sales in the short term and the ease of this profession, affiliate marketers, both in Iran and around the world, have always faced many challenges. Challenges that indicate that it is not easy to earn money through affiliate marketing.
It is necessary to know that the activity in cooperation in sales will increase the income only if; An affiliate marketer who faces these challenges on the path of affiliate marketing can fix his mistakes.
In this article, we have mentioned four important challenges of cooperation in sales and their solutions. Stay with us until the end of this article to get to know our solutions for these four challenges in cooperation in sales and increasing income in this profession.
Why are business owners turning to affiliate marketing?
Today, in addition to the use of the Internet by ordinary people; Businesses also use the Internet to increase sales of their products and services. Because the Internet provides a platform for businesses to offer their goods and services to more people without any geographical restrictions throughout the country and the world. With the presence of most businesses in the Internet space, operating in the Internet space has become highly competitive. As a result of the strong presence of companies on the Internet, companies have thought of getting help from different marketing methods to earn more money.
According to business owners, the best marketing method is the method that increases the sales of products and services without spending too much.
User opinions are influential in the sale of goods and services of businesses
It is interesting to know that when a consumer of a product or a buyer of a service conveys her positive experiences to others, it indirectly has a positive effect on improving the sale of a product or service. In our country, this method is a very practical way to achieve more sales. Because most of the people trust the words of the product manufacturers and usually do not accept them. But when someone outside of that business talks about the benefits of using this product, it will have a significant impact on sales.
Marketing through sales cooperation in affiliate marketing
According to the issues raised above, marketing through cooperation in sales is proposed as a type of functional marketing (pragmatic, result-oriented and collaborative) in affiliate marketing.
Collaboration in sales is a marketing method based on actual sales or leads defined by the online store for affiliate marketers.
In sales cooperation, the affiliate marketer (also known as the representative, ad displayer, affiliate or advertiser) encourages users to buy by creating content and introducing the product or service through the website and social networks; Now, if a sale is made for an online store (also known as a merchant or advertiser) through the affiliate link related to the display, the sales commission will be awarded to the affiliate marketer. Maybe you say to yourself, is this legal? If you have doubts about the legality of cooperation in sales, we recommend you not to miss the following article.
What are the main challenges of cooperation in sales?
If you are an affiliate marketer looking to earn money through sales cooperation. You need to know that affiliate marketers have faced great challenges in the process of doing work and sometimes they are disappointed to earn income through affiliate marketing in a short time. We have always thought about your success in affiliate marketing and in this article we have mentioned four common challenges among affiliate marketers and solutions to overcome them.
Low sales, the first challenge is cooperation in sales
Low sales is one of the things that may happen to any business, and sales cooperation is no exception. One of the main challenges of cooperation in sales is low sales, as a result of which affiliate marketers receive less commission and profit.
Why do some goods and services in cooperation in sales have low sales?
The reason for low sales in sales cooperation can be poor target market selection (weak niche market) and poor quality traffic. You need to know when you choose a part of the market as the target of your activity; You should get to know the target market and the keywords used by its audience.
If you do not use the keywords or phrases that niche market buyers search for, in the production of product advertisement content; Your ad may get good views, but the traffic generated for the ad is of poor quality. Because none of the ad visitors bought the product.
What is the solution to improve sales in sales cooperation?
By observing the following materials, more traffic can be created to promote the product of the target market, and as a result, the income from cooperation in sales will increase:
- Knowledge of the niche market audience of the selected product or service
- Knowing the key words and phrases that the target market audience is searching for and using these phrases in the content of the ad
- The affiliate marketer should include information in the ad content that answers the ad visitor’s questions. To become a buyer by clearing the doubts about the product or service that she saw the advertisement.
- By following the above, more people should be exposed to the product promotion by Affiliate Marketer in order to increase the conversion rate that leads to sales.
- If fewer people see the ad, as a result, sales will decrease, so to solve the problem, one should think about the correct choice of target market and traffic.
- Researching the golden periods of the target market and planning content production based on it to increase your site traffic.
Low-quality content production is the second challenge of cooperation in sales
Creating content in order to attract a specific target market audience is always one of the issues and problems of business owners, this issue becomes more important when you need to create complete and good content so that you can earn money through it through cooperation in sales. do.
The first thing to keep in mind is that the content you create for your niche market must contain specific value for your audience.
In fact, it is valuable and high-quality content for the target market audience that answers their questions about the product and service.
How to produce valuable content for a niche market?
The second challenge of collaborating in sales is writing the content and choosing the keywords used for the product offer.
Affiliate marketer should pay attention to the following before writing content and producing different types of content:
- As with the low sales challenge, in this challenge too, for content creation, keywords and phrases related to the niche market should be used to increase the conversion rate of ad visitors to buyers.
- What phrases do the buyers of the desired product search for on the Internet? What are their concerns?
The content that is produced must answer the questions that the audience searches about the product. - If the produced content does not contain information related to the product and terms searched by buyers, it may increase traffic, but it is poor quality traffic that will not lead to sales.
- The type of content information generated about the ad should be about the benefits of the product and service rather than the features
- Content produced should be pre-sales activities, not direct sales
- The purpose of creating content should be to raise awareness about the product. Raising awareness is usually by expressing the personal experience of using the service and product in order to build real trust in the audience of the ad. In fact, this awareness should be in line with indirect sales
- If you want to work as an affiliate marketer, you need to learn the basic skills of writing quality content and other methods of content production.
Multitasking is the third challenge of sales cooperation
When you start out as an affiliate marketer, you need to specialize in different areas. In fact, from the time you turn on your laptop, various tasks such as:
- A marketer
- A programmer
- An analyst
- a designer
- A content producer
It will be up to you. You should also be able to properly use the various tools associated with each specialty.
There are things that tools cannot do. So you can use a freelancer. In this way, you can easily reach people or companies who will take over the task of producing your textual or graphic content for a small fee. Always remember that the most important thing in affiliate marketing is the correct use of intelligence. Never spend your time doing something you know another tool or person can do in minutes for a small fee.
The payment system of affiliate networks, the fourth challenge of cooperation in sales
Affiliate networks that mediate between online stores and affiliate marketers; They are responsible for the sales status of the goods and services that you have advertised as an affiliate marketer. It is necessary to know that affiliate marketers have the power to prevent commission payments to affiliate marketers according to the terms and conditions of sales defined by the online store. Also, the delay in paying the commission to affiliate marketers is also a normal thing in the working process of many of these affiliate networks. Therefore, these delays and the slowness of the payment system may not be very pleasant for you. Especially if you’ve been counting on affiliate sales to make ends meet; In difficult situations and global crises, this issue will be very annoying.
Safe payment in affiliate marketing network
In order not to fall into the trap of this challenge, you should do a good research about the affiliate network you are going to work with. You can identify reliable companies and networks by checking the reputation of the affiliate network and the opinions of other users. It is also better to join a network that makes their payments regularly; Especially when the commissions are paid in cash.
But even if you follow all these steps carefully, it is still possible that unverified affiliate networks will never pay you. In such cases, if talking with the officials and personal follow-ups do not work, you can express your objection in public spaces. In this way, they have to deal with your complaint to avoid tarnishing their professional reputation.
The affiliate network is one of the most reliable affiliate networks in Iran, the challenge of paying affiliate marketers has been solved in this collection and suitable solutions have been considered for it. This site has considered a safe and healthy platform for monthly payments to affiliate marketers.
final word
If you have encountered one of these challenges on the path of affiliate marketing, do not despair, it is better to seek to solve them. Maybe the way and method you are using to advertise is wrong and you have not properly considered the needs of the niche market audience that you have chosen to advertise. Many audiences may want to buy the product you’re promoting, but they won’t find your ad. If another affiliate marketer who advertises for the same product is more successful in cooperating in sales for the advertiser and thus earns more money.
These challenges that we explained in this article are common among all affiliate marketers in Iran and even the world. The important thing is how to overcome these challenges. In this article, we addressed these issues by identifying and solving the challenges; The quality of your content creation process as an affiliate marketer will increase; As a result, with smart and creative advertising, you can get more income and commissions through cooperation in affiliate marketing sales. If you have encountered other problems on the path of being an affiliate marketer, please express them in the comments section so that we will address them in another article and show you how to overcome them.